![]() ![]() Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray. ![]() Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner. ![]() In the meantime, take a glance into the future with the adidas 4DFWD 2, available now via adidas for $200 USD.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others Look for adidas and Carbon to continue to push the world of footwear forward as the beginning of 4D continues to unfold. ![]() “Being able to manufacture, at high volume, customized parts for each individual.” Without the limitations of traditional midsole tooling such as its inflexibility, the sky’s the limit for 4D. “Mass customization,” said Rolland when contemplating the future of 4D. The most important part of 4D’s future, however, may be personalization. As Carbon derives formulas for new colors and improves manufacturing efficiency, adidas will continue to leverage its research team and partners to design and test new lattices. However, this is far from the limits of its capabilities. The 4DFWD 2 is an incredible demonstration of innovation. Being able to manufacture, at high volume, customized parts for each individual.” Lastly, the outsole has been upgraded with Continental technology for a confident run in any weather condition. In addition, a redesigned integrated heel counter further supports runners while an extra eyelet allows for greater lockdown. In a performance context, it was noted that the first 4DFWD’s full-Primeknit+ upper lacked the appropriate durability for distance running, which resulted in the introduction of a new engineered mesh on the 4DFWD 2 to strengthen the Primeknit+ portion of the upper. Sticking to this approach, the 4DFWD 2 carries on its core identity while addressing some of its previous weaknesses. Charlotte Heidmann, a senior product manager within the adidas Running division, noted that a key element to the 4DFWD line is how with each step “the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion.” Utilizing the second generation of 4D midsole technology with its new bowtie-shaped lattice, the 4DFWD 2 is able to achieve up to three times more forward motion in comparison to previous 4D running shoes. With the 4DFWD 2 in particular, the emphasis of this innovation is placed on moving forward. As the process of building a 4D midsole has become increasingly efficient, adidas and Carbon have been provided the opportunity to accelerate their experimentation with millions of lattices - the midsole structure found in 4D products. “Accelerating the product development cycle and making new geometries you can’t make any other way are two key benefits of present day 4D products,” said Jason Rolland, Carbon’s SVP of material. The next step is to connect the new technology to the consumer by showing how it addresses their needs.Ĭarbon, a Silicon Valley-based tech company that has partnered with adidas since 2017, was able to share key insights into what adidas 4D tackles now, alongside goals for the future. However, as Keith Blume, adidas’ senior manager of footwear innovation, reflected on this period, he shared that the team was able to answer two key questions: “Can we do this? And can we do this at scale?” This proof of concept rollout allowed for the team to pivot to Blume’s next question, “What performance benefits can we bring to life with 4D?” Naturally, introducing new technologies is exciting - but it’s only one part of the equation. Initial adidas 4D launches were plagued by extremely limited quantities due to the extensive production time that went into manufacturing each pair. ![]()
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